Europe and the Japanese Challenge

A study of the history of Japanese involvement and investment in Europe from the early part of this century to the present day. The main focus of the analysis centres on the auto industry, consumer electronics and banking, whilst the different reactions to Japanese investment in Europe and the United States is also considered. Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this international business activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies? To answer these questions, Mark Mason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government by contrasting case studies in three key sectorsthe automobile industry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period. This book will be essential reading for anyone interested in international business history, Japanese investment policies, international trade, corporate strategy, and government-industry relations.