Entrepreneurship

Based on the premise that entrepreneurship can be studied systematically, this book offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. Chapter topics entrepreneurial strategies; the business plan; e-entrepreneurship; foundations of new venture finance; securing investors and structuring the deal; building the organization; and corporate venturing, networking, and franchising. For entrepreneurs, potential investors, and corporate staff in charge of new business development.