Emotional Capital for the Triple Win

Consumption is killing us. Discover how embracing emotional capital will help the next generation of leaders, founders and innovators bring about the sustainable Consumption Revolution. A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices. "Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read...a well-researched examination of consumer behavior." - Kirkus Reviews. "Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring." - BookLife by Publishers Weekly. A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.