Driving a Sustainable Business Culture

Driving A Sustainable Business Culture examines how organizations can embed sustainability not merely as a compliance function, but as a core cultural and strategic capability. While many companies adopt ESG frameworks and sustainability reporting practices, long-term success depends on whether sustainability becomes deeply integrated into organizational values, leadership behaviors, employee engagement, and decision-making processes.Drawing on field research across 14 organizations spanning finance, energy, telecommunications, engineering, consumer industries, and the public sector, the book provides rich qualitative insights into how corporate culture shapes sustainability motivations, implementation roadmaps, and measurable outcomes.Building on the Competing Values Framework (CVF) and introducing the Three Pillars Model - Reasons, Roadmap, and Results - the book offers a practical and research-grounded framework for cultural transformation. It highlights how organizations can balance innovation, collaboration, competitiveness, and governance while avoiding superficial ESG efforts and greenwashing risks.This book will be valuable to scholars, practitioners, and leaders seeking to drive sustainability as a holistic organizational transformation.