Dragon Tactics

Bol

Can the West learn from China? Explaining the reasons behind the success of Chinese enterprises with concrete examples, industry insights, and direct commentary from China’s leading entrepreneurs. In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change. Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know how to thrive in uncertainty: they have grown their business in an environment that has taught them to adapt often, thrive in chaos and overcome constant challenges of uncertainty. Learn how to better navigate an increasingly uncertain and volatile world far beyond China’s borders. Masters skills that are rooted in China’s four-thousand-year-old history and culture. Read about management methods that borrow as much from Confucianism as from new technologies. Written by business experts and China veterans Aldo Spaanjaars and Sandrine Zerbib. Authors Aldo Spaanjaars Over his 25-year career in China, Aldo Spaanjaars has worked as the CEO of Lacoste Greater China, as the COO of Adidas Greater China, and is a co-founder of J.Walter Thompson Beijing. His extensive expertise within business in China has granted him a unique perspective, having worked alongside some of China’s most successful entrepreneurs. Currently, he focuses on building bridges between Western and Chinese cultures, forging a path of decorated international business. Sandrine Zerbib Having developed the China business of Adidas from its nascent stage to a leading market position, as well as acting as CEO and Executive Director of Dongxiang, Sandrine Zerbib has a wealth of business expertise on leading Chinese entrepreneurial development. Most recently, Zerbib has founded the eCommerce giant Fulljet, which serves as direct international competition to large-scale Chinese enterprises.

Stumpel

Dragon Tactics presents the culmination of 30 years of individual experience as leading figures in Chinese corporations, written by Aldo Spaanjaars and Sandrine Zerbib. Having occupied prestigious positions such as CEO of Adidas China and CEO of Lacoste China, Spaanjaars and Zerbib pool their extensive industry knowledge into an applicable, detailed practical guide for entrepreneurial minds.By exploring direct insights from their experiences in Chinese work cultures, applicable business strategies, and case studies from industry leaders in the Chinese entrepreneurial space, Dragon Tactics acts as a set of actionable lessons taken straight from business leaders around the world.If you?re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.

Fnac

Aldo Spaanjaars (Auteur) Sandrine Zerbib (Auteur) - Verschenen op 14/04/2022 bij BIS Publishers