Digital Transformation for Greater Customer Benefit and Efficiency

Digital transformation is not an end in itself. The authors of this book demonstrate how transformation excellence can be achieved using the i4X® framework: In four steps—Insight, Ignite, Innovate, and Implement—the systematic execution of digital transformation initiatives takes place. Digital transformation is not an end in itself; it must focus on enhancing customer benefits and improving service efficiency. Only then can it be meaningful and successful for companies. The authors of this book illustrate how transformation excellence can be achieved using the i4X® framework: Insight, Ignite, Innovate, and Implement. This systematic approach to digital transformation initiatives is grounded in entrepreneurial practice and backed by science. Numerous examples and illustrations support its application in companies, aligning with the authors' motto: Just do it! The Content Digital Transformation – The Customer Company Excellence Matrix (CCXM) Development of a digital transformation strategy in four phases using the i4X® framework Insight: Reliably assess the digital maturity of the organization Ignite: Spark change within the organization Innovate: Systematically derive innovation impulses Implement: Driving successful execution The Authors Prof. Dr. Steffen Jäckle is a Professor of Marketing, Sales, and Digital Transformation at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Business Development Excellence. Prof. Dr. Andreas Pufall is a Professor of Systems Engineering and Operations Management at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Production and Product Development. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for companies. The authors of this book demonstrate how transformation excellence can be achieved using the i4X® framework: In four steps—Insight, Ignite, Innovate, and Implement—the systematic execution of digital transformation initiatives takes place. The i4X® framework has emerged from entrepreneurial practice and is scientifically grounded. Numerous examples and illustrations facilitate its application in companies, in line with the authors' motto: Just do it!