Digital R Evolution Strategies to Accel

PRAISE FOR DIGITAL REVOLUTION "Digital (R)evolution is one of the best playbooks for successfully implementing digital transformation within large complex organizations. Yuri Aguiar brilliantly weaves practical anecdotes from his executive experience along with acute business insights to offer a very pragmatic approach for enterprises embarking on digital journeys." —Kevin Parikh, CEO and Chairman, AVASANT "Yuri Aguiar draws on his experience to present a practical framework for thinking about digital transformation. I agree with his focus on the need for clarity of purpose and an emphasis on people over technology in the change management process. Digital (R)evolution will help you embrace the complexity—and avoid the pitfalls—as you move your business into the digital future." —Marc Adee, CEO, Crum & Forster "The toughest challenge in digital transformation is often understanding exactly what is going to change—and why. Yuri Aguiar does a great job of breaking down the current state and the art of the possible in a way that lets the reader truly grasp the digital opportunity of the future." —Alizabeth Calder, author of Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era "Digital transformation is really a people transformation. In this book, Yuri Aguiar does an excellent job outlining the people challenges one encounters while trying to transform an organization and suggests practical solutions to success." —Sigal Zarmi, Managing Director and Head of Technology Transformation, Morgan Stanley "Digital (R)evolution is filled with relatable stories, critical insights from experts, and very practical leadership advice on digital transformation. Yuri B. Aguiar writes that digital transformation is, 'A powerful force and a natural leap forward in a process that's been going on for quite a while,' and then shares practical advice in critical transformation disciplines including leading culture change, establishing strategic partnerships, and maturing the organization's 'digital alchemy'—Aguiar's term for understanding customer needs and focusing on people before technology. Are you ready to be 'digitally determined,' or will you fall victim as the 'boiling frog'?" —Isaac Sacolick, President, StarCIO; author of Driving Digital "Yuri Aguiar offers a passionate discussion and lays out his guidance for business leaders in digital transformation." —Christine Sandman Stone, Global PMO, Groupon; author of The Parent Track Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy. Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide: Serves as a blueprint for successful digital transformation in any enterprise or organization Addresses the strategy and governance requirements of businesses regardless of industry Features in-depth, firsthand examples of various transformation strategies Explains the factors than cause strategies to succeed or fail Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.