LAP LAMBERT Academic Publishing

Digital Marketing Management

Name: Digital Marketing Management
Brand: LAP LAMBERT Academic Publishing
SKU: ec978bed7a9bb1606a47f612bb92d51a

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Afbeelding van Digital Marketing Management

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Bol Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging technologies like AI, chatbots, voice search, AR, and VR-equipping marketers with the knowledge to thrive in the digital age.

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Beschrijving (1)

Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging technologies like AI, chatbots, voice search, AR, and VR-equipping marketers with the knowledge to thrive in the digital age.

Lees meer