Design: the Art of Making Invisible Visible

Design: The Art of Making the Invisible Visible invites the reader to understand design and visual communication as essential disciplines for expressing ideas, conveying messages and forging meaningful connections. Throughout the book, the evolution of design is analysed, from a practice centred on aesthetics to a strategic tool for solving problems, influencing perception and facilitating communication. It presents the theoretical foundations of visual design, as well as the key elements that make up an effective composition, including colour, form, typography, visual hierarchy and the organisation of space. It also explores the impact of digital transformation, digital platforms, user experience and artificial intelligence on the field of design. Taken together, the book offers a comprehensive overview of visual design and demonstrates its ability to transform ideas and concepts into clear, creative and memorable experiences.