Decoding the Consumer Brain

The introduction of this book establishes the conceptual, scientific, and technological foundations necessary to understand the convergence of neuroscience, marketing, and machine learning. Neuroscience is presented as a critical lens for uncovering these hidden processes, while machine learning is framed as the enabling technology that allows researchers to analyze complex, high-dimensional neural and behavioral data at scale. This book has 8 chapters, including: Introduction, Foundations of Neuromarketing: From Traditional Marketing to Brain-Based Insights; The Consumer Brain: A Neuroscientific Perspective; Data Sources in Neuromarketing: From Neural Signals to Behavioral Traces; Machine Learning Fundamentals for Neuromarketing; Predicting Consumer Behavior with Machine Learning; Emotion Recognition and Decision Modeling in Neuromarketing; Ethics, Privacy, and Bias in Neuromarketing AI; The Future of Neuromarketing: AI-Driven Persuasion.

Pages: 160, Paperback, Scholars' Press