Dealing with Disruptive Change in the Digital Revolution: A case study

Constant change is the new reality in a society that is becoming increasingly permeated by technology. Companies across all sectors are facing ever-faster product life cycles and disruptive developments. The average lifespan of companies is falling dramatically, and new business models are increasingly turning market rules on their head. Large organisations in particular find themselves caught in a dilemma between building efficient, stable structures and maintaining their ability to adapt and innovate. The Knowledge-Based View offers 'dynamic capabilities' as a concept for simultaneously harnessing current potential and exploring future possibilities. Through a case study, this book provides concrete insights into how a multinational corporation successfully developed the necessary dynamic capabilities to prepare its corporate culture, processes and organisational structure for the knowledge age and the digital revolution.