De Walkman-Methode: Honderd Jaar na Heisenberg: Route naar Florerende Onderneming Boek

THE WALKMAN METHOD One Hundred Years After Heisenberg: The Route to the Flourishing EnterpriseGetafe, outside Madrid. Eighty people, one rented shed, two customers, and a trade that is narrowing under the electric car and the price of the East.María Pilar Ibarra has run her parents' company for twenty years. In a drawer she keeps three consultants' reports, all correct and all useless. Then a consultant arrives with a notebook and an object from 1979 in his bag: five buttons and one wheel. Rewind, Forward, Play, Pause, Stop.What follows is a single year in the life of a European family company, told from inside one workshop and one head. A Monday meeting where nothing is heard. Twenty-two indicators that answer somebody else's questions. An unfinished patent left for twelve years. A daughter of twenty-four who has not asked anything yet, and a chair at the head of the table that nobody occupies.Underneath the story runs one argument. A European company that defends its position where everyone is already competing spends itself, because on that water the price is set somewhere else. A European company that carries what it knows how to do to where nobody is competing yet has the whole of its skill working for it again. Not protection, and not cost. Movement.This is a novel, not a manual. It reads in two evenings. Each of the three parts closes with three questions the reader can take to their own table, and the closing pages contain the method in operational form, for those who want it.For the third generation of European manufacturing, for family boards facing the passage from one generation to the next, and for the investors and advisors who sit at those tables.About this edition. The European Edition was edited in Brussels by Energy & Diplomacy for Peace, the think tank of Energy Circle sh.p.k., which treats energy and industrial sovereignty as a question of peace rather than of compliance.Heritage is not preserved. It is transformed.