Data Driven Marketing Leadership in the Digital Economy: DE
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Beschrijving
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The book presents competency frameworks for leadership in data-intensive markets. It focuses on analytical literacy, organizational transformation, privacy governance, and strategic decision-making processes required to navigate the digital economy effectively.
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Bol
The book presents competency frameworks for leadership in data-intensive markets. It focuses on analytical literacy, organizational transformation, privacy governance, and strategic decision-making processes required to navigate the digital economy effectively.
AmazonPages: 84, Paperback, LAP Lambert Academic Publishing
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