Data Driven Marketing

The days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit.Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are producing better campaigns, improving conversion rates, and proving their worth. We interviewed leaders in B2B SaaS marketing at companies like Zendesk, Drip, and Appcues to get practical advice on how to be a data-driven marketer.In Data-Driven Marketing, you’ll get insight on a number of areas, including:Chapter 1 — Creating email campaigns that retain customersChapter 2 — Personalizing your website content for visitorsChapter 3 — Writing content that ranks on organic search (SEO)Chapter 4 — How to use data to get media attentionChapter 5 — Perfecting customer onboarding with dataChapter 6 — Target, scale, and measure account-based marketingChapter 7 — A/B testing for search trafficChapter 8 — How to segment users and personalize email contentChapter 9 — Build & run automated competitive marketing programsChapter 10 — Implementing marketing attribution, funnel metrics, and analytics technologyRegardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Marketing to become a modern marketer, enhancing the way you see your product, leads, and team.Here’s what one of our readers had to say about Data-Driven Marketing:“Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.” Gilles Bertaux, Co-Founder of Livestorm