Bol Partner

Customer relationship management (CRM) In SMEs

Name: Customer relationship management (CRM) In SMEs
SKU: 6310b9781ed0852a8f43a9f835558c8b
Price: 23.46 EUR
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Bol Partner In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.

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Beschrijving (1)

In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.

Lees meer