CSR Success Factors for Road Transport Companies.

The concept of Corporate Social Responsibility (CSR; hereafter) implies that companies take responsibility for their social and environmental impacts, taking into account their concern for their image, without neglecting their economic objectives. Our article looks at the factors behind the CSR success of companies in the Road Transport (TR; hereafter) sector in the Marrakech-Safi region. This study mobilizes a quantitative survey, conducted in July 2024 among a stratified sample of 100 companies operating in TR.Several results emerge from our survey. Firstly, the adoption of CSR practices by companies can foster their links with Stakeholders (PP; below). Secondly, indicators for the social component of CSR represent CSR success factors, through their reinforcement of PP retention capacity, unlike indicators for the economic and environmental components of CSR.