Creative Abrasion Is Not a Strategy: How Productive Disagreement Actually Works (and Why Most Teams Get It Wrong)

"Creative abrasion" sounds like progress. In practice, it usually means louder meetings, bruised relationships, and the same arguments on repeat. This book is for anyone who has watched a team: - agree in the meeting and disagree in execution - debate brilliantly and decide slowly - confuse friction with rigor > Creative Abrasion Is Not a Strategy replaces personality-based advice with a simple operational truth: disagreement only matters when it reliably becomes a decision people can execute. Inside, you'll learn how to: - separate preferences vs risks so debates stop circling - establish decision ownership so discussions end with clarity - get real commitment after the call (no silent resistance) - run a repeatable meeting protocol-R.E.P.A.I.R.-that turns conflict into closure >You don't need more candor. You need a mechanism. Make the call. Record it. Protect the truth.