Creating the Corporate Soul
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An analysis of how the public's perceptions of large corporations has been transformed in this century from evil behemoths to benign and respected institutions focuses on the manipulations of public relations and image that effected this change. UP.
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An analysis of how the public's perceptions of large corporations has been transformed in this century from evil behemoths to benign and respected institutions focuses on the manipulations of public relations and image that effected this change. UP.
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