Creating Loyalty in Youth Travel

Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term. DISTINGUISHED FAVORITE: Independent Press Award 2026 - TravelHow can senior travel leaders unlock lifelong value by building loyalty among youth travellers?Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.You'll learn how to: - Analyze youth traveller segments from backpackers to mobility workers- Implement strategies that prioritize early engagement and sustained loyalty- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia- Evaluate financial impact and ROI of targeting youth travel markets- Integrate youth loyalty into broader organizational strategy for sustainable growthEquip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights

Pages: 256, Edition: 1, Paperback, Kogan Page