Creating A Brand Identity: Guide for Designers

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Bol Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

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Slade-Brooking, Catharine (Auteur) - Verschenen op 01/01/2016 bij BIS Publishers

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Merk Laurence King
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  • 9781780675626
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