CONVERSATIONS WITH THE MARKETING MAST

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era’s most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future. Introducing the Marketing Masters… Philip Kotler David Aaker Jean-Claude Larreche Regis McKenna Don Peppers Martha Rogers John Quelch Al Ries Don Schultz Patricia Seybold Jack Trout Lester Wunderman Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

LAURA MAZUR (Auteur) - Verschenen op 01/11/2006 bij