Consuming Television

aeo Written clearly and simply, and devoid of jargon. aeo Covers both the empirical and theoretical ground in a lively manner. aeo Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production). Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Although the central focus of the book is on audiences, the coverage is extended to offer a unique examination of the actual programmes themselves. In addition, the production process - including the policies which affect television production - is explored. Clearly written and supported by unique and interesting data, including the most recent findings about the future prospects of both terrestrial and satellite/ cable broadcasts, cultural studies and the sociology of culture. Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Written clearly and simply, and devoid of jargon Covers both the empirical and theoretical ground in a lively manner Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)