Consumer wellbeing at leisure parks
Uitgelicht
|
48,90 |
Naar shop
|
|
48,90 |
Naar shop
|
|
48,99 |
Naar shop
|
Beschrijving
Bol
For several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.
Beschrijving
(2)
For several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.
AmazonPages: 84, Paperback, Our Knowledge Publishing
Productspecificaties
Prijshistorie
* Prijshistorie bevat geen data van Amazon, Amazon Marketplace.
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
