Our Knowledge Publishing

Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

Name: Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making
Brand: Our Knowledge Publishing
SKU: b5c072e8210465627ab17ae21575e470

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Afbeelding van Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

Bol

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43,87

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	43,87	Naar shop
	43,87	Naar shop
	43,99	Naar shop
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Beschrijving

Bol The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.

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€ 43,99 Gratis verzending

Beschrijving (1)

The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.

Lees meer