Consumer Behaviour in Health Insurance Markets: From Choice to Decision making

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Bol Authors examined health insurance markets through the lens of consumer choice and decision-making. It shows that health insurance is not merely a financial product but a behavioural decision domain shaped by uncertainty, trust, affordability, health experience, and future-oriented household planning. It brings together conceptual theory, market structure, behavioural insights, empirical evidence, and policy implications.

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Beschrijving (1)

Authors examined health insurance markets through the lens of consumer choice and decision-making. It shows that health insurance is not merely a financial product but a behavioural decision domain shaped by uncertainty, trust, affordability, health experience, and future-oriented household planning. It brings together conceptual theory, market structure, behavioural insights, empirical evidence, and policy implications.


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Merk Scholars' Press
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  • 9786630454505
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