Consumer Behaviour

The book Consumer Behavior (Understand your consumer to serve them better) has been written for BBA, B.Com MBA students and covers almost a very vast area of Consumer study. It has been written in a easy language which is quiet easy to understand and explain for Teachers as well as students. This Book contains eight chapters which are written by eight different Authors. It explains fundamentals of subjects in a simple language. It is more connected to the real world which makes this book interesting. It clearly explains about consumers, cue's and driver which are driving them, changing taste & preferences of consumers, consumer expectation & perception.