Connected Data: The Power of Customer Data Platforms

In today's world, companies collect data from hundreds of different sources - websites, apps, social media, CRMs, and sales channels. The true competitive advantage now lies in the ability to unify, understand, and activate this data intelligently. That's where the Customer Data Platform (CDP) comes in.This book offers a clear and comprehensive guide for anyone who wants to understand what a CDP really is, how it works, and-most importantly-how it creates strategic value for marketing, sales, and customer experience. Through practical examples and accessible language, the author explains how to overcome data fragmentation, build a unified customer view, and use data to create more meaningful and personalized relationships.Key topics include: - The evolution of data-driven marketing and the rise of CDPs- The differences between CDP, CRM, DMP, and other enterprise systems- Data management, privacy, and governance- The new frontiers of CDPs: warehouse-native, composable, and hybrid architectures- The challenges and opportunities of open-source, open-core, and source-available modelsWritten with a practical and realistic approach, Connected Data is designed for marketing managers, CTOs, data analysts, and professionals who want to build strategies based on connected, ethical, and sustainable data.