Our Knowledge Publishing

Connect and Sell

Name: Connect and Sell
Brand: Our Knowledge Publishing
SKU: 96fbbf3c2386b801afabb91514fa53b1

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Bol

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48,90

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	48,90	Naar shop
	48,99	Naar shop
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Beschrijving

Bol This book proposes a new way of understanding marketing, especially designed for entrepreneurs who are looking for more than just selling: they seek to connect, differentiate themselves and build meaningful businesses. Throughout its chapters, it develops a central idea that runs through the whole book: purchasing decisions are not born in logic, they are born in emotion. Therefore, marketing can no longer be limited to informing or persuading from rational arguments; it must evolve towards a more human communication, conscious and deeply connected to what the customer feels.

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Beschrijving (1)

This book proposes a new way of understanding marketing, especially designed for entrepreneurs who are looking for more than just selling: they seek to connect, differentiate themselves and build meaningful businesses. Throughout its chapters, it develops a central idea that runs through the whole book: purchasing decisions are not born in logic, they are born in emotion. Therefore, marketing can no longer be limited to informing or persuading from rational arguments; it must evolve towards a more human communication, conscious and deeply connected to what the customer feels.

Lees meer