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Company Analysis
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The company appraisal is an essential part of the strategy process and is generally recommended as the first step in strategic planning. It is a subject that, although critical, is somewhat neglected in the literature. The appraisal of the company covers the assessment of strengths, weaknesses, capabilities, resources and vulnerabilities. Do you need to analyse your own and other companies? If you have to: prepare a strategic plan review a strategic situation as a newly appointed chief executive or manager consider a candidate in an acquisition, merger or strategic alliance situation enhance your profits plan a divestment situation then the answer is yes, and this is the book to show you how best to do so.
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The company appraisal is an essential part of the strategy process and is generally recommended as the first step in strategic planning. It is a subject that, although critical, is somewhat neglected in the literature. The appraisal of the company covers the assessment of strengths, weaknesses, capabilities, resources and vulnerabilities. Do you need to analyse your own and other companies? If you have to: prepare a strategic plan review a strategic situation as a newly appointed chief executive or manager consider a candidate in an acquisition, merger or strategic alliance situation enhance your profits plan a divestment situation then the answer is yes, and this is the book to show you how best to do so.
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