Chase Your First $: From Idea to Dollar

You don't need more passion. You need proof. In 2022, I opened a coffee shop in Sweden with my wife. We lasted less than a year. I lost the business, the savings, and eventually the marriage. Every single mistake was preventable - not with more money, not with more hustle, but with a simple process I didn't know existed. Chase Your First $ is the book I wish someone had handed me before I signed that lease. This isn't theory. It's a step-by-step system that walks you from a raw idea to the moment a real stranger hands you real money - using the same frameworks behind Slack, Zappos, Dropbox, Airbnb, and Cirque du Soleil. Inside you'll find: - The Adjacent Possible - why the best ideas are combinations, not flashes of genius - The Mom Test - how to get honest answers instead of polite lies - The MVP Spectrum - how to test your riskiest assumption this week, not next year - The Value Proposition Canvas - how to match what you build to what people actually need - The Four Actions Framework - how to stop competing and start creating Each chapter includes real case studies, actionable worksheets, and frameworks you can apply today - whether you're launching a side hustle, validating a startup, or testing a new product inside an existing company. Your first dollar is the only proof that can't be argued with. Go get it.