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Changing the Deal: How Smart Companies Monetize Without Losing Customers

Name: Changing the Deal: How Smart Companies Monetize Without Losing Customers
Brand: Alvin Press
SKU: 616a07ed38bdd4b5fe359ba3645a5274

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Afbeelding van Changing the Deal: How Smart Companies Monetize Without Losing Customers

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Bol Consumers feel a continuous squeeze from the brands that once won their loyalty. Points get devalued. Data gets sold. New offerings come with a catch. The deal customers thought they knew keeps changing-often against them.Changing the Deal gives business leaders and marketers a rigorous framework for deepening customer relationships instead of eroding them. When companies shift from acquiring customers to monetizing them, they need a new playbook. Done right, it builds trust and mutual value.

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Beschrijving (1)

Consumers feel a continuous squeeze from the brands that once won their loyalty. Points get devalued. Data gets sold. New offerings come with a catch. The deal customers thought they knew keeps changing-often against them.Changing the Deal gives business leaders and marketers a rigorous framework for deepening customer relationships instead of eroding them. When companies shift from acquiring customers to monetizing them, they need a new playbook. Done right, it builds trust and mutual value.

Lees meer