Catching Up: AI Confidence for Legal BD & Marketing

You're not behind with AI. You've been too busy winning pitches and supporting partners to start.If you work in business development (BD) or marketing in a UK law firm and are being asked to drive revenue, show commercial impact and support AI adoption - while still running pitches and managing a full workload - this practical, one-hour "workshop in a book" is for you.Catching Up: AI Confidence for Legal BD & Marketing is for BD managers, marketing professionals and firm-wide BD directors who want to use AI purposefully: not as a buzzword, but as a practical tool for pitches, proposals, client intelligence, thought leadership and relationship management.No technical background required. No expectation of a big in-house tech team. No hype about tools that promise everything. What's inside >You will learn: - Why most UK law firm AI investment is generating no measurable BD ROI - and what that means for your function- What generative AI is and how it applies specifically to BD and marketing- Ten BD and marketing use cases ordered by commercial impact and partner credibility, from client briefings and cross-sell preparation to thought leadership, pitch introductions and RFP responses- A five-part prompt formula applied to legal BD tasks- How to use AI to build partner credibility and shift from reactive to proactive commercial intelligence- How to use AI responsibly in a legal context: SRA considerations, client instructions and firm data policies- A complete prompt library for pitches, proposals, client intelligence, thought leadership, directory submissions and more. Who it's for >The research behind it This edition draws on the Passle Cross-Selling & AI in Legal Marketing Survey 2025, the Actionstep UK Midsize Law Firm Priorities Report 2026, the Thomson Reuters Institute's AI research and Wolters Kluwer's Future Ready Lawyer Survey 2026.