Business-to-Business Marketing Management:

Name: Business-to-Business Marketing Management:
SKU: 629b324af8cbe62aac7ac034da8f82bc
Price: 188 EUR
Availability: InStock

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Bol This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

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Beschrijving (1)

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

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