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This new edition of the bestselling book by Ian Marcouse and a team of experienced business-studies writers has been fully revised and revamped. Intellingently written, it explains key business principles and concepts in a straightforward way and provides ample opportunity for students to test their learning through exercises and data response questions.Now in full color, the new edition features:*a host of topical new case studies*issues for analysis *new page design*interactive Dynamic Learning CD-ROM with additional self-assessment exercises, revision tips, and many other features
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