Business Marketing

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Bol Partner Business Marketing 4e editie is een boek van F.Robert Dwyer uitgegeven bij Mcgraw-Hill Education - Europe. ISBN 9780071263436 An introduction to the concepts of marketing to businesses. Written from a learning organization perspective, it stresses the importance of building relationships with customers, and material from all business disciplines is integrated throughout to enable students to practice business marketing.

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Beschrijving (1)

Business Marketing 4e editie is een boek van F.Robert Dwyer uitgegeven bij Mcgraw-Hill Education - Europe. ISBN 9780071263436 An introduction to the concepts of marketing to businesses. Written from a learning organization perspective, it stresses the importance of building relationships with customers, and material from all business disciplines is integrated throughout to enable students to practice business marketing.


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  • 9780071263436
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