Business Changes Fast, People Change Slow: A Leadership Guide to Accelerating Organizational and Building Competitive Advantage

Every leader knows the frustration. A new system is introduced, a team is restructured, or a better process is put in place, yet progress slows as people struggle to adapt. The problem isn't that people can't change. It's that they're rarely taught how to change effectively.In Business Changes Fast, People Change Slow, Steve Reiner challenges the assumption that people naturally resist change and reveals what leaders can do to close the gap between the speed of business and the speed of human adaptation.Drawing on years of hands-on leadership experience, Reiner introduces the Change Stamina Framework, a practical, battle-tested approach designed to accelerate adoption, reduce resistance, and help organizations move through change with greater consistency.From implementing new software to navigating major organizational restructuring, the framework can be applied across industries, teams, and types of change. Whether you lead five people or five hundred, this book provides practical guidance for helping your team adapt faster and keeping your organization moving forward.Change is inevitable. With the right approach, it can become one of your organization's greatest competitive advantages.