Business And Management Research

Through careful analysis of case studies and an understanding of management paradigms, this new strategic approach guides students in their development of professional research skills. Particular importance is placed on rethinking modes of management research, their strengths, and the need for good research. Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: • Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project • Case studies demonstrate the concepts and methodologies of research • Strong focus on methodology, a central aspect of successful research design Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.Key Features:- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project- Case studies demonstrate the concepts and methodologies of research- Strong focus on methodology, a central aspect of successful research design