Building Corporate Soul

Companies with corporate soul are superior-both in business performance and in being good corporate citizens. Building Corporate Soul sets out to transform the performance and value of organizations and to make soul-less companies a thing of the past. Ralf Specht's unique framework, The Soul System (TM), aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Companies that operate within this framework outperform their peers by a factor of 3 compared with Dow Jones over 5 years, proving that leadership behaviors that build soul are synonymous with the behaviors that build success. Targeting existing and future global leaders, this is the first book to provide a sound framework for implementation as well as demonstrating (via the Soul Index) that this approach is commercially viable.