Bootstrap Empire

Bol

PRAISE FOR Bootstrap Empire “Everyone says ‘just start’ because it’s true, but Bootstrap Empire shows you exactly how. Natalie’s blueprint is clear, practical, actually useful guidance that’s relevant today—specific enough to be tactical, and general enough to be helpful no matter your idea. I honestly wish I had this book when I co-founded Our Place!”—Zach Rosner, Co-founder of Our Place “After hundreds of hours talking business on Hot Takes Big Stakes podcast, I can tell you: no one breaks down brand-building like Natalie. Bootstrap Empire is the rare mix of inspiration and instruction that actually moves founders forward.”—Lana Elie, Founder of Floom “Bootstrap Empire turns creativity into strategy. Natalie lays out the systems behind the aesthetics and the real mechanics of brand-building that most founders overlook. If you want to build something beautiful and scalable, start here.”—Max Kislevitz, Co-founder of Bala Start, fund, and scale your business with expert advice from a proven entrepreneur In Bootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch, Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova. You'll also discover: A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.

Amazon

Pages: 240, Edition: 1 armband, Hardcover, Wiley