Blockchain Technology

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Discusses the role of blockchain technology in promoting higher effectiveness in new business modeling in different industries. It looks at the incorporation of blockchain technology alongwith artificial intelligence, in business sectors like banking, finance, tourism, marketing, logistics, supply chains, etc. This new volume explores the role of blockchain technology in promoting higher effectivenessin new business modeling in different industries, considering it as a key enabler of Industry 5.0solutions that incorporate lean, transparent, traceable, and trustworthy mechanisms not only inlogistics but also in other aspects of business processes. The volume looks at the incorporation of blockchain technology in conjunction with artificialintelligence in diverse business sectors. Chapters consider the use of blockchain technology inthe banking and finance sector; in the fashion industry; in the tourism, travel, and hospitalityindustries; in the national defense industry; for advertising and marketing; and, of course, inthe logistics industry for enhancing green supply chains with blockchain technology, where it isbeing used to bring new levels of trust between trading partners and to promote end-to-endvisibility. The volume looks at how blockchain technology is revolutionizing many industries by providingthe means to automate processes, eliminate intermediaries, and provide real-time data access,thus reducing administrative burdens, minimizing errors, and improving overall efficiency.

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Pages: 392, Edition: 1, Hardcover, Apple Academic Press