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This is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait of RIM and its co-CEOs who are two of today's most respected business leaders. It explores in detail not only the company's early struggles against much larger and better known firms, but how RIM has been able to maintain and exceed its own expectations through a passion for both innovation and business execution.
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This is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait of RIM and its co-CEOs who are two of today's most respected business leaders. It explores in detail not only the company's early struggles against much larger and better known firms, but how RIM has been able to maintain and exceed its own expectations through a passion for both innovation and business execution.
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