Big Shots

Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village s de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV.Murdoch is a phenomenon: the ultimate deal maker. How does he do it? Now brought completely up to date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.