Big Data and the Future of Shopping Malls: Building Data-Driven Retail Experiences

This book explores how shopping malls are being transformed by big data, digital technologies, and changing consumer behavior. It argues that malls are no longer just physical retail spaces, but evolving into hybrid, experience-driven ecosystems shaped by analytics, omnichannel commerce, and platform-based retail models.The opening chapter introduces big data through its core characteristics-volume, velocity, and variety-and explains how it supports data-driven decision-making in retail. The book emphasizes that technological innovation, consumer expectations, and digitalization are reshaping mall operations, marketing, tenant management, and customer engagement.Overall, the book presents shopping malls as adaptive spaces that must integrate AI, analytics, and digital platforms to remain competitive in the future of retail.

Pages: 192, Paperback, Scholars' Press