Better Questions: Why Great Products Begin With Thinking

As AI becomes more capable, the quality of human judgment becomes more consequential.The hardest product failures rarely begin with foolish people or reckless intentions. They begin in respectable meetings, with reasonable assumptions, impressive demonstrations, and questions nobody thinks to challenge.In Better Questions, Rachna works backward from real product failures to the decisions that made them possible. Through revealing case studies, candid reflections, and practical frameworks, she shows how teams can recognize the hidden decision inside a feature, the person missing from the data, the work automation quietly relocates, and the warning sign a green dashboard can conceal.This is not primarily a book about technology. It is a book about judgment: how to decide what deserves to be built, how much authority a product has earned, when evidence should change the plan, and how to remain curious when momentum rewards certainty.Written for product managers, leaders, and teams building products that matter, Better Questions offers a more durable advantage than another set of answers. It teaches you to notice the questions that speed, confidence, and organizational enthusiasm make surprisingly easy to miss.