Behind the Counter

Fifty-five NYC store owners reveal the stories behind some of the city’s most iconic small businesses and bold retail newcomers. Behind the Counter is a compelling, visually-rich portrait of the passion, grit and originality that define New York City’s small business scene. With beautiful photography and in-depth interviews with 55 store owners from every corner of the city, the book reveals behind-the-scenes stories of iconic and enduring small businesses, as well as the vision of inspiring newcomers. Each 600-word vignette, paired with stunning photography, depicts the day-to-day resilience of these entrepreneurs and the individuality that allows them to thrive in a constantly-evolving retail landscape. This book is a testament to the diverse and remarkable retail community that shapes New York City’s character. Appealing to art and culture enthusiasts, devoted New Yorkers, business owners, and anyone interested in entrepreneurial journeys, Behind the Counter is a celebration of the people behind the city’s storefronts.