AV PM for Rookies: A Practical Guide to Product Management Enterprise

Stop Treating Enterprise Audiovisual Systems as One-Off Projects. Start Managing Them as Scalable Products.Every year, enterprise organisations invest millions in meeting rooms, boardrooms, and global collaboration spaces. Yet, weeks after the project handoff, tickets flood the service desk, user adoption plummets, and tech stacks become maintenance nightmares.Why does this happen? Because the AV industry has spent decades trapped in a project mindset-focused on physical installations and deadlines-while modern enterprise demands a product mindset: scalability, operational supportability, user-centric design, and continuous lifecycle management.Written by an active enterprise practitioner, AV PM for Rookies is the definitive field guide for anyone bridging the gap between product management and corporate AV/IT systems.What You Will Master Inside This Practical Field Manual: - The AV PM Role Decoded: The critical difference between managing an AV project and stewarding a global technology lifecycle. - Products vs. Projects Framework: How to escape the "feature trap" and define room standards that engineers can support and users actually love. - The Enterprise Stakeholder Map: How to align Workplace teams, Real Estate, Network Security, Integrators, and C-suite decision-makers. - Design for Day Two Operations: Architecting telemetry, monitoring, and support models before the first cable is laid.Who Is This Book For?- AV Engineers & System Designers moving into leadership or enterprise technology ownership. - IT & Workplace Technology Leads tired of firefighting meeting room instability. - Technical Product Managers & Technology Owners taking ownership of hardware, collaboration, or smart office portfolios. - Integration & Consultant Specialists seeking to speak the strategic language of enterprise clients.About the AuthorDiego Gonzalez is an AV Product Manager and Global AV Technology Owner based in London, directing collaboration ecosystems across mission-critical corporate environments. He specialises in enterprise AV/IT convergence, operational resilience, and scalable workplace technology governance.Equip yourself with the frameworks top enterprise teams use. Scroll up and get your copy today.