Automotive Management

Highlights the trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries. This book provides the link between science and business practice in the automotive industry. It points out the entire business orientated automotive value chain. The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.