Applied Marketing Analytics Using R
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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
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Bol
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
FnacGokhan Yildirim (Auteur) Raoul V. Kübler (Auteur) - Verschenen op 09/09/2023 bij SAGE Publications
AmazonPages: 392, Edition: 1, Paperback, SAGE Publications Ltd
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