...And you Thought Entrepreneurship was (that) Easy?: The No-BS Startup Survival Guide for Budding Entrepreneurs

Why do intelligent people fail in entrepreneurship, will early bird catch the worm or are all the funded companies growing big? These are some of the many questions S.R. Nair asks in this book which explains the purpose, ways and means of entrepreneurship particularly, the startups.He puts the sum and substance of his learning and observations, spanning four plusdecades, both as an employee and as an employer in this book. Varied experiences of being a professional, an entrepreneur, a traveller, a teacher, a management expert and an educationalist reflect in this book on entrepreneurship in a conversational manner.While he is convinced on the necessity of entrepreneurship, the realist in him describes the challenges and hurdles to bring up an enterprise. Anecdotal experiences, examples and case-studies are abundant in this book wherein he uses his natural humour to kindle your thoughts.'...And you thought entrepreneurship was (that) easy?' could be a practical guide any budding entrepreneur, specifically the startups.