AI Without the BS

AI Without the BS: The CEO's Playbook for Actually Getting AI RightIf you're a CEO, business owner, or leader feeling overwhelmed by the hype, jargon, and noise around Artificial Intelligence-this is the book that cuts through all the BS.AI isn't coming-it's already here. And it's changing everything. But for most leaders, the shift feels chaotic, confusing, and full of risk. AI Without the BS is your practical roadmap for making sense of it all-and taking smart, confident steps forward.Written specifically for business leaders outside of the tech bubble, this playbook delivers real-world strategies to help you lead your organization through one of the biggest transformations in business history-without getting lost in complexity or paralyzed by fear.You'll learn how to: - Recognize where AI adds real business value-and where it doesn't- Move past Hollywood-driven fear and into practical experimentation- Create an AI-first culture that encourages innovation without sacrificing control- Understand key risks like data security and ethics-and how to manage them- Measure Return on AI (ROAI) so you can track real results, not buzzwords- Attract and retain "Generation AI" talent who expect modern tools and leadership- Shift your company from AI-curious to AI-committed-without breaking things This isn't a book about building models or writing code.It's a field guide for leaders who want to unlock the power of AI across every department-from sales and marketing to HR, finance, and operations.Author Brett Schklar is an AI strategist & futurist who's spent decades guiding mid-market companies through complex change. After building and selling a successful marketing agency, he founded The AI Adoption Institute (AiAi), formerly AI First Leadership, to help CEOs adopt AI without adding layers of cost or complexity. This book distills his no-nonsense approach into a clear, actionable playbook that's already helping companies around the country rethink what's possible.Perfect for leaders in: - Manufacturing- Healthcare- Retail- Consumer Goods- Financial Services- Hospitality- Any non-tech industry ready for practical transformationWhether you're just starting or already dabbling in AI, this book will give you clarity, direction, and the confidence to lead through uncertainty-with fewer missteps and far greater impact.Say goodbye to the chaos. Say hello to clarity. Your AI-powered future starts now-without the BS.